Moonbase Overview

Get to know what the Moonbase platform can help you with

Written By Tobias Lønnerød Madsen

Moonbase is your commercial operating system for selling software. With support for everything from licensing to payments and e-commerce, it is a unified tool for running your software business.

That said, the different features that the platform has to offer can be used a-la-carte, where you only pay for what you actually use. These features are centered around 3 different concerns: Software Licensing and Payments & Pricing. This guide covers the basics to make sure you get the most out of the platform.

Software Licensing

A smooth licensing experience in your products is a good way to win fans, and with the Moonbase licensing suite, you have the tools to make it happen.

Activation Flows that feel Good

From one-click activations of your apps to reliable offline activations, we support the flows that make sense for a great user experience. Our SDKs come with support for all of these out of the box, so you can get up and running fast.

Learn more about the different flows here: Activation Flows

Distribute Licenses using Voucher Codes

A simple way to distribute licenses is by using vouchers; these one-time-use codes can be redeemed by customers for any configuration of product licenses. Support for voucher code redemption is built into both the hosted customer portal as well as the embedded storefront.

Learn more here: Vouchers

Deliver Software using Secure Downloads

No matter what product you are selling, you likely need a way to deliver it, and using Moonbase releases for this is a simple way to get going. Releases make sure your customers have access to the latest versions of your apps, with optional security to prevent anyone without a license downloading your files.

Learn more here: Downloads / Releases

Payments & Pricing

At the heart of successful software businesses is a seamless payment solution for your customers, and a pricing engine that lets you run a sales strategy that works for you.

Global Payments with VAT Handling

Moonbase acts as a Merchant of Record (MoR) to handle global compliance for you, collecting and reporting VAT around the world. This is built into the platform, and required for sales of any digital product today.

To make sure customers have familiar ways to pay, we support global payment methods like Visa, MasterCard, PayPal and many more, but also local methods like iDeal, Klarna and similar methods. This makes sure the purchase process on your website goes as smooth as possible.

This all starts by adding one or more pricing variations to your products and bundles, making them purchasable. Get started: Price Variations

Powerful Discounts for Loyalty-Driven Sales

Running seasonal sales for your applications can be a hugely impactful way to increase revenue, but we also support something unique; segmented discounts. Being able to selectively grant discounts to your most loyal customers can be a great way to build a raving fan-base to keep your business thriving.

Product discounts are the way we mainly do this, read more to get started now: Product Discounts

Stable Revenue with Subscriptions

Having predictable revenue from your products can be crucial for long-term sustainability, and with subscriptions that’s exactly what is possible. And with unique tools to reward subscribers along the way using milestones, selling these subscriptions at scale is more achievable.

Of course, this works even better with bundle subscriptions, where you can upgrade subscriptions over time, providing continued value to your customers. Learn more here: Subscriptions

Promoting Products with Coupons

To make marketing campaigns drive the conversions you want, you can opt to use coupon codes to give customers discounts. These are very flexible, and provide another way of running sales on your products.

With configurable redemption limits and other restrictions, you can make highly targeted coupons, read more about it here: Coupons

Driving more Sales with Offers

Offering up-sells or cross-sells to customers while shopping has proven to drive more sales and revenue for most merchants we have, and with Offers you can easily add the same to your storefront.

These offers are flexible and can be used to replace products with bundles, give away free companion products and much more. Learn more here: Offers

Split Revenue with Affiliates

To make revenue sharing easy and flexible, you can set up affiliate contracts directly in Moonbase, letting us to the heavy lifting of splitting the profits from sales. You can create a contract with anyone, opening up possibilities for product or marketing collaborations.

Learn more here: Affiliates

Integrations

If you want to use other tools to run parts of your business, you can integrate Moonbase with a number of other systems. If your desired integration is not here, let us know!

Marketing integrations

Custom integrations

You can also build your own integrations using our APIs and Webhooks to react to changes from your Moonbase customers. Read more here: